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Las Vegas Casinos Take
On Techno Slots
Sept. 17-06
Station Casinos Inc in Las Vegas is
beginning to take steps into the technological frontier in order
to improve sales and create more dynamic game play to entertain
existing patrons
The Las Vegas Strip is an ever
evolving beast that requires casino owners to be at the cutting
edge of casino technologies as they endeavor to improve the
consumer base among tourists.
Station Casinos, which is located
outside of the strip, is attempting to one up the oh so glamorous
casinos that provide competition for the smaller company. The
company has decided to target the local population of Las Vegas
who would prefer smaller crowds, but still want big action to wet
their casino pallet.
With a yearly revenue of one billion
dollars, the company has done an excellent job targeting the local
market and catering to their entertainment needs. One of the
primary ways that the company has been successful is by assuring
customers of the quality of casino game play provided.
Rather than suggesting the Station
Casinos was sub par or smaller than those casinos on the Vegas
strip, marketing directors suggest that the casinos are elite and
there for fit for the more discriminate tastes of their local
clientele.
To keep up with the elite atmosphere,
the company has solicited Marathon Technologies Corp. to help them
renovate and create new slot-machines on their fifteen casino
floors in Nevada. Approximately 85% of Station Casinos revenue is
derive from slot-machine play.
Providing costumers with the cutting
edge of casino technology will create a new attraction for the
company. Their hot ticket will be made sleeker and more current
drawing in more costumers who are native to the Las Vegas area.
-Current
Online Casino News-
-September
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