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British Race Track
Delves into the Casino Market
Sept. 22-06
Great Britain is breaking ground in
the sports betting and casino gaming market. Arena Leisure which
is a company that primarily functions as a racetrack operator, is
company combining race track and casino venues to create a new
gambling phenomenon; the Racino.
The Chief executive of the race track
company, Mark Elliot said he would begin laying down the plan for
his innovative casino within the next few months. The company will
not only expand their services to include slots and a fully
functioning casino floor, it will also expand the existing hotel
that is connected to the Dog Track.
Arena Leisure is certain that this new
change will bring in a whole new slew of clientele. Elliot
acknowledges that there are potential costumers who do not like
betting on the dogs who will find it more entertaining to spend
their time indoors at a roulette table.
With the increased traffic provided by
the proposed Racino, the dog track/casino finds it essential to
increase the size of the hotel in order to create space for
patrons.
The cost of the expansion and addition
is estimated somewhere around £20m. The new casino will be the
very first of its kind in the United Kingdom. The Unique
combination will no doubt be the initial attraction of the
facility. Many costumers will more than likely come to see just
how the facility operates
The proposed casino had been suggested
by the company years ago, but the problem was the design of the
space. The casinos original design wasn't as visually appealing to
city planners and was subsequently shot down. Now Arena Leisure
has returned with a more aesthetic design which they feel will win
over the planner and insure success for the company.
-Current
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-September
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