Unibet feels that the Microgaming platform provides the best service for their customers. The company feels that it would behoove them to focus their business on one provider that allocates the best fit service, rather than splitting the difference and not benefiting wholly from the Microgaming platform.

This change no doubt comes as a blow to the B2B poker platform who claims to be "the center of online poker for the European network".  Apparently it is Unibet's perception that the "irresistible" poker platforming of B2B leave much to be desired. How exactly does the Swedish based B2B measure up to the  software provided by Microgaming?
 

Well, Microgaming not only boasts a clientele of costumers around the world, it also has more history than B2B. Microgaming was conceived in the mid 90's where as B2B  began its software development in the year 2000. This would seem a minor age difference, but given the time sensitivity of software and technology, the meager five year difference between the companies speaks to a wealth of experience.

There is no doubt however that B2B has taken on the niche marketing attitude. The Swedish company's intent is not to recruit new poker players, but rather cater to the needs of experienced players. The company also doesn't wish to get to big for it's britches. B2B's appeal is that it works very closely with a tightly nit clientele in hopes to provide the best service through personal attention.

Unfortunately for B2B, Unibet prefers the cutting edge platform provided by Microgaming and believes its poker playing consumer is far more satisfied with the world wide service.