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Florida is Pumping out Casino Patrons
It looks like Florida is good for more
than just screwing up elections. In a recent poll the Sunshine
State was rated fifth in generating tourists traveling to casinos
across the United States. Having older occupants in the state with
increased leisure time is profiting areas across the country that
cater avid gamblers.
Florida generated over 12 million
gambling trips in 2005 according to the reports compiled by
Harrah's Entertainment Inc. The total number of casino visitation
was estimated at around 322 million. The year prior Florida
ranked eleventh in the casino poll
The metropolitan area of Miami held up
the brunt of the number of visitors for gambling purposes. Other
cities in the state, such as Tampa and Orlando, ranked average in
the number gambling tourists they turned out last year.
This puts Florida in the rank of some
very popular states. New York, and Illinois both containing
respectively the largest metropolitan areas in the country are
among the states ranked in the poll.
This poll will no doubt effect casino
advertisement in the future. Campaigns which cater to the taste of
specific states would be an intelligent and innovative means to
bolster even more tourists hitting casino floors. Also, areas that
aren't ranked as high as cities like Miami and New York could be
targeted as a means to increase profits.
Other aspects of the "gambling census"
uncovered interesting facts about the average gambler. According
to the study the average casino patron has received an education
beyond high school and are not blue-collar workers.
If this demographic is correct, the
kind of advertisement employed by casino will have to utilize an
intelligent form of attraction as their consumer base is comprised
majoritively of at least college grads.
Harrah's Entertainment Inc clearly
didn't collect this data out of shear curiosity. The company owns
Caesars casino brand and is responsible for the phenomenon that is
"The World Series of Poker". This information will be of great use
to them in the upcoming year. The company will surely take
advantage of their acquiring knowledge and make the necessary
endeavor to get more heads into their casinos.
-Current
Online Casino News-
-August
News-
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